I’ve been thinking about logos quite a bit this week. I noticed, completely by accident, that the NFL (National Football League) surreptitiously changed their logo last year. They’ve reduced the number of stars from 19 to 8, tilted the ball at a different angle, changed a few curves and made it darker.

But then, I started to notice lots of things in the logos on products, shops and trucks. I became a little obsessed if I’m honest.