Measure Results

VW Crash - when bad people undermine great products

Posted by Stuart Browne

Some blogs are more popular than others. I know this because of 2 things.

First, people tell me that they really like some of my blogs - but don't mention others. That leads me to believe that they don't comment on the ones they don't like - as people don't tend to say things like "wow, that last blog you did was terrible.'

Second, I get lots of stats on how many hits each blog gets over time and what keywords led people to a blog. The 3 most popular since I've been blogging involve Michael Jackson, the MS Comic Font and my local VW Dealership.

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How to get more business more quickly - bite your bone before your reflection

Posted by Stuart Browne

I have 2 landlines at home. One for home use, the other for business calls. I use different providers - not by design but just kind of by default.

The personal line is with BT, the other is with Talk Talk. Both are 'OK' but I wouldn't go out of my way to recommend either to friends or acquaintances.

I picked up the mail today to find a letter from Talk Take addressed to:

A Ward-Winning
24 Meg Wireless
Phone-and-Broadband
Greater Savings
4U 2DAY

That grabbed my attention as a) it isn't my name or address and b) I'm already a Talk Talk customer.

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What is your impact getting for you?

The Cure for Monday Morning Blues

Posted by Stuart Browne

I rarely work on Mondays. It's the single most effective stress busting decision I've ever made.

For the past 5 years, I've woken up, walked the kids to school, got home and thought to myself - "What should I do today?".

OK - sometimes I use up my Mondays for meetings with prospective customers or to dabble with something work related but generally, it is guitar, shopping or reading territory.

The stress busting bit is that whatever I do is my decision - I don't "have to" do something specific if I don't want to.

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Cool Running - Using a legend to create legends

Posted by Stuart Browne

In my last Blog - the Wolves and the Storyteller I talked about working with professional rugby league players at Warrington Wolves earlier this year and how we used story telling to get some important messages across. I ended the article on a 'best wishes' note as the team were preparing for the 2009 Challenge Cup Final at Wembley and committed that I'd share the story we used in our session with them if the Wolves won.

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If you ONLY want training, look elsewhere

A Fable: The Wolves and the storyteller

Posted by Stuart Browne

We tell a lot of stories in our workshops. And, because we know that great stories are one of the most powerful ways for people to understand and retain useful information, our workshops always contain a 'Big Story' that really encapsulates the key messages that we want attendees to go away remembering.

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If you ONLY want training, look elsewhere

A quick Customer Service training session from VW

Posted by Stuart Browne

On Monday, I spent the day with my good friend Simon Mannion who runs AIM Web Design. Although we had originally planned a business meeting, things changed and we ended up doing a full day of rugby coaching with 50 children at my son’s school. It’s national sports week and with fantastic weather, it was a good chance for us both to catch up casually in the sunshine whilst giving a load of 8-10 year olds a good time.

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Have you left your fog lights on?

Posted by Stuart Browne

I’ve spent a lot of time in the car today in cold, damp, foggy conditions. I drove from Warrington to London and back the same day – a round trip of 450 miles.

Two things stood out on my journey:

1. Most Police cars travel at 50 miles per hour in the slow lane

2. Too many drivers turn on their high visibility rear fog lights, seemingly ‘because they can’ rather than ‘because the conditions warrant it’

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Mediocre Leadership

Posted by Clive Griffiths

Recently Seth Godin wrote:

"4% less does not get you 4% less.

Doing 4% less may very well get you 95% less.

That's because almost good enough gets you nowhere. No sales, no votes, no customers. The sad lie of mediocrity is the mistaken belief that partial effort yields partial results. In fact, the results are usually totally out of proportion to the incremental effort."

I couldn't agree more. Yet, I still see lots of mediocrity everywhere I turn. It makes you curious ...

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What is your impact getting for you?

How often are you in a Tunnel?

Posted by Stuart Browne

My mum called me a couple of minutes ago.

“Where are you?” she asked.

“On a Train” I answered.

“Where abouts?” she queried.

“I don’t know.” I replied, “it’s dark outside”

“Maybe you’re in a tunnel.” She offered helpfully

I have bizarre conversations like this with my mum quite frequently. We can talk about random things for ages without getting bored.

This time though, we finished our conversation quickly as the Train Manager (whoever he is) started to bark over the intercom something about people leaving bikes in the aisles.

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What is your impact getting for you?
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