I have 2 landlines at home. One for home use, the other for business calls. I use different providers - not by design but just kind of by default.

The personal line is with BT, the other is with Talk Talk. Both are 'OK' but I wouldn't go out of my way to recommend either to friends or acquaintances.

I picked up the mail today to find a letter from Talk Take addressed to:

A Ward-Winning
24 Meg Wireless
Phone-and-Broadband
Greater Savings
4U 2DAY

That grabbed my attention as a) it isn't my name or address and b) I'm already a Talk Talk customer.

In my last Blog - the Wolves and the Storyteller I talked about working with professional rugby league players at Warrington Wolves earlier this year and how we used story telling to get some important messages across. I ended the article on a 'best wishes' note as the team were preparing for the 2009 Challenge Cup Final at Wembley and committed that I'd share the story we used in our session with them if the Wolves won.

On Monday, I spent the day with my good friend Simon Mannion who runs AIM Web Design. Although we had originally planned a business meeting, things changed and we ended up doing a full day of rugby coaching with 50 children at my son’s school. It’s national sports week and with fantastic weather, it was a good chance for us both to catch up casually in the sunshine whilst giving a load of 8-10 year olds a good time.

Recently Seth Godin wrote:

"4% less does not get you 4% less.

Doing 4% less may very well get you 95% less.

That's because almost good enough gets you nowhere. No sales, no votes, no customers. The sad lie of mediocrity is the mistaken belief that partial effort yields partial results. In fact, the results are usually totally out of proportion to the incremental effort."

I couldn't agree more. Yet, I still see lots of mediocrity everywhere I turn. It makes you curious ...