Stand Out

Brown Trouser Moment

Posted by Stuart Browne

OK, I've not blogged for a while. I've been mentally busy and all over the place. I'm in Chicago at the moment which is great apart from the fact the guy in front of me in the Apple store bought the last iPad and, in the next hour, I need to buy a suit for a business meeting I didn't expect. I'm hoping I don't wind up looking like Crocket from Miami Vice or some kind of strange sitcom character with a mauve jacket and sand coloured trousers.

Speaking of trousers, back home, I've just checked the BBC Website and saw this:

Gordon Brown 'bigoted woman' jibe caught on tape

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A lesson from the Pawn Stars on how to reposition your brand

Posted by Stuart Browne

Businesses spend millions re-branding - employing expensive agencies to help define their brand values and convert them into messages and symbols that their customers will relate to. Some business, like Pizza Hut, even spend the cash on pretending to re-brand - starting a media stir by claiming they were about to change their name to Pasta Hut in order to promote their range of food.

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Movers and Shakers - no skills but plenty of talent

Posted by Stuart Browne

Sky+ has a lot to answer for. I wouldn't class myself as somebody who watches a lot of TV but every time I start up a conversation with a friend or colleague about a show I'm watching, I seem to be the only one who is watching it. I tend to catch part of a programme and then record the series on Sky+ (which is the UK equivalent of TiVo) - my unconscious rationale is that there's never anything on TV so if I squirrel away mildly interesting programmes, when I feel like watching TV there'll be something to see.

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Cool Running - Using a legend to create legends

Posted by Stuart Browne

In my last Blog - the Wolves and the Storyteller I talked about working with professional rugby league players at Warrington Wolves earlier this year and how we used story telling to get some important messages across. I ended the article on a 'best wishes' note as the team were preparing for the 2009 Challenge Cup Final at Wembley and committed that I'd share the story we used in our session with them if the Wolves won.

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Are you in another place?

Posted by Stuart Browne

My wife and I recently dropped the kids off at school and had a sneaky day out on our own. It was Rachel's birthday and, much to the bemusement of our children, we decided to celebrate with a day at the seaside. Picnic packed, we jumped in our VW Camper and set off for Another Place.

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A lesson in impact from Michael Jackson

Posted by Stuart Browne

Michael Jackson’s death was a surprise. When it flashed across the Sky News ticker last night, I’ll be the first to admit that I wasn’t expecting it.

But, within a minute of the news sinking in, what I was expecting is the out poor of public grief and adulation that we’re seeing within 12 hours and are likely to see for days.

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If I cut you in half, what would I see?

Posted by Stuart Browne

I know that’s not a pleasant thought but take it as a metaphor instead of a scene from Kill Bill. If I were to cut you in half and look inside would I find that the way you appear on the outside and the way you are on the inside are consistent?

Congruence is all about being in agreement, harmony or conformity.

Specifically, that the way you look and behave externally, as perceived by others, is consistent with the feelings you have internally. And, then consistent with the way that you would hope others around you feel as part of your current interaction.

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Why is Boyle so hot on youtube?

Posted by Stuart Browne

So there we have it. It’s official. Susan Boyle is the biggest Youtube sensation of all time.

The 47 year old Scottish singer received 1 million hits for every year of her age within 1 week of her appearance on Britain’s Got Talent being posted on Youtube.

47,000,000 views in a week. To put that into context, Obama’s Victory Speech got 18.5 million and the comedic (but real) video of a protester throwing his shoes at George Bush got a shade over 33 million.

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What’s the opposite of comfort zone?

Posted by Stuart Browne

When Clive and I get together and talk about the things we want to do, we tend to find that simply by discussing them and making a few notes, they start to happen – almost automatically.

Because we’re both pretty good at asking challenging questions – we stretch each other’s belief systems a little.

We got together for one of our “what type of stuff do we want to do next” chats last summer.

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Learning the Indian impact method

Posted by Stuart Browne

I’m in a Delhi hotel room waiting to head back to the airport for my flight home. It’s my second time in the city and it seems to have got crazier since I was last here 5 years ago.

The most mind boggling thing is the traffic. Not the volume of it (although that’s pretty impressive too) but the sheer mentality of the people driving.

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