Strictly Not Dancing With Your Audience

"It is funny how judges both in real life and on Strictly Come Dancing lose touch with the views of ordinary people" - John Sergeant

John pulled out of the Strictly Come Dancing Show today - because he might just win it! A shame really because he's been taken into the hearts of so many ordinary people in Britain. I for one had never watched the show until I heard about John's attempts to dance. As someone who has a poor sense of ...... timing, I can truly relate to John's attempts (and hard work).

I now have two questions for the producers at the BBC. 1) Was this show originally conceived for ordinary viewers or for dance aficionados? And; 2) What do you expect to happen to ratings after his final appearance this weekend?

What has this rant got to do with personal impact?

Well everything! It's so easy to lose sight of your target audience and their needs. And, that's happened with the Strictly Come Dancing team. So, I'd encourage you to ask yourself these five questions - to make sure that you - unlike them - get on track.

• Who are my audience?
• Where and when will we be connecting?
• What issues do they have? (Problems and Opportunities)
• What do I do to add value?
• What do they need to know about that?

If you find it difficult to answer these questions then - like the BBC producers - you may be Strictly Not Dancing with your audience.